(Photo Credit OFC Media via Phototek Football Australia Deputy Chair Jackie Lee-Joe )
Lee-Joe had some sound advice to General Secretaries over the sort of tactics they can employ to generate engagement.
‘Building channel partnerships with the likes of YouTube, Meta, Twitter and TikTok – who value engaging talent and sports content. Leveraging collaboration with other digital partners, clubs, players and influencers – will help to grow audiences, subscribers and followers.” Lee Joe said.
OFC Clubs and League Manager Steven Dillon held an interactive session on how MAs can embrace Club Licensing to make an impact in their Association.
(Photo Credit OFC Media)
“The outcome was to provide a refresher information session on the impact of the ongoing development of Clubs in respective national domestic leagues for men and women.” Dillon said.
The session outlined the benefits that a development focus in this area would have on the standards of football in country and how the role of the General Secretary is important in setting up the association to help establish or refine Club Development further, continually supporting their member clubs along the way.
“It’s an important area, especially with the domestic league. One thing I have learned is by improving your domestic league you also improve the performance of your national team, so we need to improve the administration level of the clubs in the league.” Solomon Islands General Secretary Leonard Paia said.
OFC will continue to engage with the General Secretaries and the next workshop is planned for October.
Source link : https://www.oceaniafootball.com/ofc-member-association-ceos-embrace-digital-marketing-and-club-licensing/
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Publish date : 2024-07-21 20:12:00
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