Heinemann Oceania is inviting international travellers in Sydney Airport to “Make It Your Season” with the return of its Euro Summer campaign.
Following the campaign’s successful debut last year, the 2024 edition has more of travellers’ favourite brands, and a chance to win some holiday spending money while shopping.
Launched just in time for the Australian winter school holidays and for the Summer Olympics Games in Paris, the activation has a sun-soaked colour palette reminiscent of the Italian riviera.
Each element of the activation is curated to evoke a Mediterranean summer, from the promoters’ breezy uniforms, to the cherry-red scooter parked in the display, to the bougainvilleas hanging from the ceiling.
To help travellers live la dolce vita, Heinemann is holding a lucky draw for the first time to “pick up the bill” for shoppers’ holiday experience. Shoppers stand to win a A$1,000 gift card every week of the campaign, with every A$100 spent in-store earning them one entry into the draw.
Participating brands are on-theme with the sunset aperitivo atmosphere, with Aperol, Cointreau, Ciroc, Taylors Wines, Chandon, Dolce & Gabbana, Sol de Janeiro and Le Specs joining the promotion to inspire and excite travellers as they embark on their Roman holidays.
Heinemann Oceania Managing Director, George Tsoukalas said: “The holiday starts as soon as travellers clear security and enter our store so we are constantly looking for new ways to give them that extra boost of excitement for their destination. Last year’s Euro Summer event was such a success that we had to bring it back with an even bigger splash and even more reasons to shop.”
In addition to promoting the campaign through its website, social media channels and in in-store media, Heinemann has partnered with fashion and beauty content creator Olivia Scanu (@oliviascanu) to boost awareness ahead of the Euro Summer travel season.
The activation runs for nine weeks across one of the busiest travel periods in the Australian calendar.
Europe is one of the most popular travel destinations for Australians to escape to during their winter season: in July 2023, Italy was the third-most popular destination for Australian residents, with Greece, France, Spain and Germany all placing in the top 20.
Source link : https://www.dfnionline.com/latest-news/heinemann-oceania-brings-back-euro-summer-campaign-20-06-2024/
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Publish date : 2024-06-20 04:43:16
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